Case Study: Growing Online Presence and Patient Acquisition for Comfort Dental Care
Overview
Comfort Dental Care, situated in Plano, Texas, is a top dental clinic that provides tailored, convenient, and cost-effective services to patients of every generation. With Dr. Ray Ziaei leading the way, the clinic prioritizes advanced dental treatments and ensuring patient satisfaction. In order to enhance their online visibility and bring in more clients, especially for cosmetic treatments and emergency dental services, Comfort Dental Care teamed up with Markup Designs. They aimed to improve their online presence and attract possible patients by having a strong social media presence, particularly on Facebook, as well as an enhanced website experience.
Challenge
Comfort Dental Care had to overcome the obstacle of enhancing their online visibility in order to connect with a wider range of people and boost enquiries from patients. Even though their services were well respected in the community, they faced challenges like limited social media interaction, and online presence. Assistance was required to market their various services, such as cosmetic dentistry, to individuals without insurance and those in need of financing options.
- Low Facebook Engagement: Despite having a Facebook page, the practice lacked a strategic approach to social media marketing (SMO).
- Limited Online Visibility: Difficulty ranking in local search results.
- Awareness Gap: Minimal awareness of cosmetic and emergency dental services.
Objectives
- Increase Facebook Engagement: Improve social media presence through targeted posts, offers, and promotions to reach potential patients.
- Enhance Online Traffic: Drive more traffic to the website through both social media and SEO strategies.
- Boost Appointment Bookings: Improve the use of online booking tools, making it easy for new patients to schedule appointments.
- Promote Specialized Services: Raise awareness of cosmetic dentistry, orthodontics, dental implants, and uninsured patient specials.
Our Approach
Markup Designs implemented a comprehensive strategy to address these objectives, including:
- Content Strategy: Developed blog posts and educational content that aligned with the services Comfort Dental Care offers, driving more organic traffic to the website.
- Facebook SMO Campaigns: We created engaging, informative posts on dental care, special promotions like the $25 exam offer, and cosmetic dentistry results with before-and-after photos to encourage patient inquiries.
- Targeted Facebook Ads: Launched paid ads highlighting services such as teeth whitening, dental implants, and special discounts for uninsured patients and seniors.
Results
Take a glimpse of our impressive results:
Before Markup Designs | With Markup Designs | |
|---|---|---|
Facebook Followers | 1893 | 2676 |
Conclusion
By collaborating with Markup Designs, Comfort Dental Care effectively boosted its online visibility and attracted a larger clientele. Through concentrating on a specific Facebook SMO campaign, enhancing website functionality, and raising awareness of services such as cosmetic dentistry and emergency care, the practice saw a notable increase in social media engagement, website traffic, and appointment bookings.
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