Case Study: SEO Strategy for Circo Italian Kitchen

Circo Italian Kitchen’s Overview

Circo Italian Kitchen is a modern Italian restaurant located in Newcastle upon Tyne, offering an eclectic mix of traditional and contemporary Italian dishes. Established in 2023, Circo specializes in Neapolitan pizzas, creative pasta dishes, and indulgent Italian comfort food, positioning itself as the ultimate cheat-day destination. They contacted us at Markup Designs in December 2023, wanting us to make their business name in the market, and wanted us to build a website for them to improve their online visibility and increase restaurant bookings through effective SEO strategies.

Objectives

1. Website Development
2. Search Engine Optimization (SEO)
3. Boost Website Traffic
4. Increase Restaurant Bookings
5. Enhance Brand Visibility

Key Challenges

• As a new business, Circo Italian Kitchen had no exposure online or walk-in.
• Competing with well-established pizza and Italian food chains.
• Ensuring that Circo Italian Kitchen ranks high for local searches, such as “Italian food near me,” to attract diners in the area.

Here’s what we did:

1.Developed a User Friendly Website: We added colorful images, details of the restaurant, made it attractive and engaging in nature.

2.Keyword Research: We conducted in-depth keyword research and selected relevant terms that align with Circo's offerings. Some targeted keywords included:

• Italian Food
• Italian Kitchen Pizza Menu 
• Italian Pizza Newcastle
• Pizza Italian Food near Me

3.On-Page SEO Optimization:

• We optimized Circo’s website by incorporating selected keywords into the title tags, meta descriptions, headers, and image alt texts.
• Created an optimized content structure to highlight Circo’s unique selling points, such as its modern take on Italian cuisine and focus on Neapolitan pizzas.

4.Local SEO Focus:

• We enhanced the website’s local SEO by including location-based keywords like “Italian food in Newcastle upon Tyne” and “pizza near NE12.”
• Set up and optimized Circo’s Google My Business profile to improve local search visibility.

5.Competitor Analysis:

• Conducted a thorough analysis of competitors, such as Pizza Punks and Flint Pizza, to identify gaps in their SEO strategies and capitalize on missed opportunities.

6.Mobile-Friendly Design:

• Ensured that Circo's website was optimized for mobile devices to cater to users searching for quick food options on-the-go.

7.Content Optimization:

• We revamped the content on the website’s landing pages, creating SEO-friendly descriptions of the menu items and introducing blog posts featuring Italian cuisine and events at Circo.

Keyword Ranking Position on Google

• Italian Kitchen Pizza Menu - 2
• Italian Pizza Newcastle- 11
• Pizza Italian Food near Me- 15

Future Goals

Building on the initial success, the plan for Circo Italian Kitchen includes:

• Continuing to refine keyword optimization and targeting new terms as the restaurant grows its menu offerings.
• Implementing a paid search campaign to boost visibility for key seasonal events and promotions.
• Exploring the addition of online ordering functionality to capitalize on the growing demand for quick food delivery services.

Conclusion

By creating a user-centric website and employing comprehensive Search Engine Optimization strategies, Markup Designs successfully elevated Circo Italian Kitchen's online presence and helped the restaurant gain a competitive edge in the Newcastle market. With increased web traffic, higher rankings for local searches, and more restaurant bookings, Circo Italian Kitchen is well on its way to becoming a popular spot for Italian cuisine in the region.

If you want a stunning and effective website or want to rank higher in search engines like Google, Bing, and want more sales/orders, then just connect with us at https://www.markupdesigns.com/contact-us/