Case Study

Objective 

In 2024, Dilicn Optical Co., Ltd., a leading name in the affordable luxury eyewear industry, sought to strengthen their brand presence on Facebook and Instagram. Their goal was to increase brand awareness and engage a global audience, particularly targeting fashion-forward consumers interested in quality eyewear at accessible prices. 

Challenges 

Despite a solid product range and customer base, Dilicn Optical faced several challenges:

  • Difficulty differentiating their brand in the highly competitive global eyewear market.
  • Inconsistent engagement and reach on social media platforms.
  • Lack of a cohesive content strategy that effectively communicated their philosophy of making high-quality eyewear accessible to all.
SMO Case Study – Dilicn Optical Co., Ltd.
SMO Case Study – Dilicn Optical Co., Ltd.

Strategy & Approach

Brand Audit & Audience Insights 

We began with an in-depth analysis of Dilicn Optical’s brand messaging and audience behavior. The goal was to understand the key demographics, including fashion-conscious millennials and budget-savvy consumers, and align the brand's unique positioning of "affordable luxury" with their desires.

Content Creation & Optimization 

Markup Designs crafted a visually engaging and informative content strategy that positioned Dilicn Optical as a brand that balances style, quality, and value. The content strategy focused on:

  • Product Spotlights
  • Behind-the-Scenes Content
  • User-Generated Content
  • Inspirational Storytelling

We implemented organic growth strategies focused on engaging with existing followers while attracting new ones through:

  • Engaging the audience through polls, quizzes, and questions about their favorite eyewear styles and preferences.
  • Creating giveaways and contests to promote product trials, encouraging participation and social sharing.

Results

In 4-6 weeks of time, we were able to get drastic results on Social Media Platforms

SM Platforms

Before Markup Designs

With Markup Designs

Facebook

529

862

Instagram

528

867

SMO Case Study – Dilicn Optical Co., Ltd.

Conclusion 

By implementing a tailored social media optimization strategy, Markup Designs helped Dilicn Optical Co., Ltd. create a cohesive online brand identity, enhance follower engagement, and build a strong community around their mission of affordable luxury. Their improved social media presence positioned them as a trusted and aspirational eyewear brand globally.

For more on how we can optimize your brand’s social presence, contact our team at https://www.markupdesigns.com/contact-us/.

Future Strategy for Dilicn Optical Co., Ltd.

For future, we will focus on:

  1. Expand into New Platforms
  2. Leverage Augmented Reality (AR)
  3. Data-Driven Personalization
  4. Sustainable Fashion Messaging

Connect. Collaborate. Achieve. Connect. Collaborate. Achieve. Connect. Collaborate. Achieve.

Connect. Collaborate. Achieve. Connect. Collaborate. Achieve. Connect. Collaborate. Achieve.

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