Case Study

Objective

In June 2024, Markup Designs was enlisted to optimize Point 2 Point Disaster Recovery’s social media presence. They wanted us to focus on increasing brand awareness and organic engagement through both Facebook and Instagram. The client wanted to reach businesses across North America that require robust data protection solutions, targeting those with servers, workstations, and laptops.

Challenges

Point 2 Point Disaster Recovery faced difficulties standing out and connecting with businesses that needed their services. Their current social media strategy was not yielding significant engagement or reaching the right audience effectively.

SMO Case Study- Point 2 Point Disaster Recovery
SMO Case Study- Point 2 Point Disaster Recovery


Approach

Gathered Business Insights

Markup Designs gathered crucial information through a detailed client analysis, which highlighted the company’s services, target demographic (office-based businesses), and their focus on data protection and cybersecurity solutions. This provided the foundation for developing a focused social media strategy.

Content Creation & Strategy

Our approach involved creating multiple posts per week tailored to their audience, featuring:

  1. Educational content on the importance of ransomware and data protection.
  2. Industry updates to keep followers informed about evolving cybersecurity threats.
  3. Client testimonials and case studies to build trust and authority.
  4. Visual and concise posts to quickly grab attention, with clear calls-to-action.

Targeting and Engagement

By identifying office workers and IT decision-makers as the target audience, we used organic promotion methods to connect Point 2 Point Disaster Recovery with industries like healthcare, finance, and tech, where data security is critical.

In just 8-9 weeks, we have seen impressive results:

SMO Case Study- Point 2 Point Disaster Recovery

Conclusion

Markup Designs successfully helped Point 2 Point Disaster Recovery establish a stronger online presence through tailored social media content and strategic targeting. This led to greater visibility in the North American market, increased engagement, and stronger brand reach.

Contact our team at https://www.markupdesigns.com/contact-us/ to boost your business the same way we did with Point 2 Point Disaster Recovery.

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